Daughters of Africa – NEW Digital Platform for African Women Leadership Stories

It’s an honour to announce that I’ve been appointed by Gina Din as CEO & Director of Story of Daughters of Africa; a new digital storytelling platform for African women leaders to showcase their magic and excellence.

Our digital platform uses the power of storytelling to promote gender equity while celebrating diverse African women leaders, their achievements and connecting the older and younger generation of women from the continent – including those in the diaspora.

Daughters of Africa was created by Gina Din Foundation in partnership with Adanian Labs.
Inspired by Gina Din’s namesake autobiography called Daughter of Africa (2022) – available on Amazon!

After 25 exceptional years serving top African brands and global leaders as a Pioneer and Public Relations Authority, Gina Din has shared her story and is now inviting fellow African women leaders to tell their stories too.

“The one thing I want African women to experience on this platform is to feel heard,” ~ Gina Din

I’m excited and honoured to take-on this new role and so grateful for all my helpers who’ve lifted me up on my storyteller journey to prepare me for this opportunity.

Thank you Gina for trusting me with your vision.

Stay tuned for more updates!

Best,
Ayuma Michelle.

International Women’s Day 2021 – I’m a Family Female First

I’m a Family Female First

Yes, I’m the First Businesswoman in my entire family.

But it didn’t come without a fight, for I was only given two options:
1. To do what the family patriarchs sat, discussed and decided I should do for a living & receive their full support. OR
2. To do what I wanted for a living with a TOTAL withdrawal of their support.

I’d thought it was a joke. I remember thinking: “They can’t be serious, right? They took me to school to be enlightened, to expand my options and to access more freedom than my foremothers.

“Until I chose to pursue my own path.
And in a snap, the withdrawal took effect.
No phone communication.
No financial support.
No emotional support.

I suddenly became redundant because I didn’t choose a career path that would elevate the patriarchs in my family.
I must admit. It was SO SCARY facing the rejection. And it took a lot of humility to brave through the pain, anxiety attacks, confusion and brokene$$.

In fact, I remember once searching for coins around the house to afford me a packet of Ksh. 50 sanitary towels. Yet on TV I saw the patriarchs display their wealth in business and politics.

However, there was something in me that wasn’t shaken.
For the first time in my life, I felt FREE to CHOOSE. A freedom that not so many women in my family have afforded themselves.
In hindsight, I’m so grateful for the college student I was then for affording me the freedom to choose.

To make decisions about my own life.
To be openly ambitious.
To earn my own money.
To build businesses.
To fund my own dreams.
To fall in love with myself again.
To create my own legacy as a woman.

Turns out… I am the example I’d been waiting for all along!
Sis, don’t wait for an example. BE the example – for You first, then others.

And when you see the L on my business name LetS… think of Legacy – a Family Female First.

I’m helping women like me to take charge of their own stories and use them to launch their wild women dreams.

What do you #choosetochallenge about the women-specific narratives you grew up around in your family and community?

Change the story.
Start with yours.

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